![1 dollar shave video 1 dollar shave video](https://i5.walmartimages.com/asr/baf5ced7-567b-4fb9-8279-95136cd21741.656962b7357c014aa44df4b434572378.jpeg)
That’s not by coincidence.Īnd Michael obviously can’t play tennis. Still it’s created to preserve an amateurish look and feel. If you know a little bit about video production you can see it’s professionally made. Michael would not pay an agency tons of cash to make this video. In any case Michael seems to spend most of his time in the warehouse. It’s as far from that as you can possibly get. You’ll find similar offices all over the country. It’s just about how you feel when you’re fed up and want to take matters into your own hands. Together with Michael they enact their shared American dream. When they buy blades from Dollarshave, they’re not customers, they’re proactive change agents who can create change and fortune by their own actions. Michael takes matters into his own handsīy doing so he becomes an agent for the aspirations of Gillette-enslaved Americans. Not only are they fed up with the Razor blade monopoly, they’re fed up with Washington, they’re fed up with no jobs.
![1 dollar shave video 1 dollar shave video](https://i.ytimg.com/vi/Nt5xsYc3UuU/maxresdefault.jpg)
This goes right into the core of the American peoples’ feelings. I think he’s even fed up with being fed up. He’s fed up with over-paid tennis players. He’s fed up with political correctness as he proclaims that the blades are F***ing great. He just can’t sit or stand still, he needs to move, he’s on a mission.
![1 dollar shave video 1 dollar shave video](https://promoaffiliates.com/wp-content/uploads/2017/02/E1hoZQB.jpg)
The whole body language of CEO Michael Dubin says “I’m fed up”. At the heart of this Fed up-ness lies of course Dollarshave’s value proposition to customers who are fed up with paying for overpriced razor blades. The major emotional theme of the video is “Fed up-ness”.